Sponsorship and advertising opportunities

Sponsorship and advertising opportunities

As a registered Community Amateur Sports club, we rely on a variety of activities to raise money to continue the week-to-week and season-to-season running of our organisation, as well as to keep the costs down for our members.  These activities will be particularly important this coming season as we plan to:

Replace the near pitch ‘carpet’ – bringing the playing surface up to the standard of the far  pitch, meaning that every team will play and train on a superior quality surface from the start of the 2016/17 season
Improve the clubhouse itself – we are planning an extension of the existing building, and complete renovation of the interior with new furniture, a new kitchen and improved changing rooms and toilet facilities.  This will not only mean a significantly improved environment for members to enjoy, it will enable us to generate additional revenue through private bookings for non-members and outside organisations during the off-season

To help raise these vital funds, we are launching a selection of advertising and sponsorship packages that we will be proactively selling throughout our surrounding area in the coming weeks, details of the packages are below.

Previous advertisers have included chartered accountants, plumbers, electricians, and a tapas bar in Woking that enjoyed many a team night out after giving us a discount voucher with their advert… we are open to all suggestions and will personally help tailor the package content to maximise the results for each organisation.

 

PRINT AND WEBSITE ADVERTISING

We will be printing a club handbook containing all the important club contact numbers, key dates to remember throughout the season, pitch allocations, training times, information about our club, our award winners from the previous season, hockey facts plus much more.

Distribution (at the beginning of October) would be to our 750+ members and extra copies will be available in the clubhouse.

We will be creating an online directory of services on our website in the next few months, where anyone advertising with us will be included and members will be encouraged to use this as their first port of call for quotes when looking for services etc.

RATES

£250 + VAT          Half page A6 black and white advert

£400 + VAT          Full page A6 black and white advert

£600 + VAT          Full page A6 colour advert

£800 + VAT          Full page A6 colour advert on the inside of the front or back cover

* Social Media options through the WHC channels can be added depending on the needs of our advertisers.  Our current reach is 985 Twitter followers (England Hockey and others always retweet our information) and 297 Facebook fans.

 

TEAM SPONSORSHIP

Woking Hockey Club boasts 45 teams - nine Mens, six ladies, and 30 within the junior section.  Studies have found that while sponsorship of grassroots sports reaches fewer people than traditional print and display advertising, sponsorship delivers a much bigger return on investment.

This is because sponsorship allows your business to become directly involved in activities that are highly valued by local consumers. Consumers are known to form strong positive associations with sponsors who support the development of grassroots sport and contribute to the local community.

RATES

£1000 + VAT       Adult Team

£750 + VAT          Junior Team

  • Included within this price is a sail (picture attached) which would be taken by the team to all matches/tournaments
  • Banner advert and link to your website from the Woking HC sponsors page (launching this autumn)
  • Acknowledgement in our members e-zine (launching this autumn)
  • Invite to an end of season Sponsors' Day (hockey training and fun tournament)
  • Framed picture of the sponsored team
  • Announcement of sponsorship via social media with a link to your company’s channels

 

We would also be happy to consider other new initiatives e.g. pitch banners and larger club sponsors, so please feel free to talk to us about the most suitable option for you.

If you would like any more information, assistance with negotiating details of the package, or have any questions or queries then please contact Katy, Lucy or Sharon on 07590 927242 or via email: [email protected]


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